On March 16th,Focus Media chief strategy officer Ms. Chen Yan who was appointed to the Visiting Professor for the ceremonial and academic lectures which were held in the studio of Journalism and Communication.The president of Shanghai Jian Qiao University Zhu Ruiting,deputy dean of the school of Journalism and Communication Feng Xiuwen(worked as chair),Party secretary Lu Feiyao,assistant dean Gao Dong and all of Advertising Department teachers and students attended them.
The president Zhu Ruitingnot merely offered Ms. Chen Yan a Visiting Professor but also invited her to give lectures and guides at Jian Qiao University frequently.In his speech,he told tirelessly the experiences what their saw and heard during the two sessions.And he introduced Ms. Chen extraordinary experiences and important social contribution as a Chinese outstanding adpersonin and woman respectively.Meanwhile he pointed that it's a good time for us to appoint industry luminaries like Ms. Chen as a Visiting Professor.At the same time,it's good for advertising school-enterprise cooperation construction and advertising professionals enhance their practical abilities.It can also lay a solid foundation for advertising department to build production education which fusioned for characteristics of applied under graduate major.
Then Ms. Chen gave a wonderful speech lasted over an hour on the podium.She took what her legendary career and life stories as example.And she relied on wide visual field and profound professional knowledge.The contents gave advertising professionals some practical experience about advertising industry like a big meal.The advertising industry,adpersonin connotation and advertising development were analyzed and made an accurate assessment by her great speech.What's more,as an international adpersonin,she told advertising professionals what the world advertisement and media stage are wonderful.Meanwhile she told her difficulties and reflections on life.
Ms. Chen yan transmitted the latest real information and talent demands of media development for advertising professional and college of Journalism and Communication.Her great speech gave rise to present students resonance mighty.The students interacted with Ms. Chen by asking advertising professional problems.What a lively atmosphere.
